True Measure Advisors specializes in helping MSPs, copier dealers, managed print providers, and telecom companies win city, county, K-12, and higher education contracts. With deep experience on both sides of the procurement table, we know exactly what it takes to build proposals that win.
Specialized consulting built around the intersection of procurement, public sector, and technology — where experience matters more than credentials.
Our clients are typically companies and institutions that deal with complex procurement — and need an experienced partner who understands both sides of the table.
Municipalities, counties, school districts, and higher education institutions that need help developing RFPs, building evaluation frameworks, and managing vendor selection with transparency and rigor.
True Measure Advisors was founded on a straightforward premise: most proposal consultants understand proposals, but very few understand the full ecosystem — procurement, MPS, IT services, public sector, lease structures, service delivery, and pricing models together. We do.
That combination is genuinely hard to find. When a company is competing for a $500,000 to $10 million RFP, they need an advisor who has been on both sides of the table — someone who understands what procurement officers are looking for and how to position a response to win.
Most consultants know one side of the equation. We know the whole picture — from how procurement officers think to how winning proposals are built.
"A company competing for a $500,000 to $10 million RFP cares far more about experience than finding the cheapest consultant. You need someone who has been on both sides of the table."— The True Measure Advisors Philosophy
A structured, transparent approach that delivers clarity at every stage of your engagement.
Have an RFP on your desk? Need a proposal strategy? Want to talk through an opportunity? We'd love to hear from you.