True Measure Advisors helps print and technology companies respond to RFPs with confidence — and helps organizations make sure their managed print contracts are delivering real value. With years of experience working alongside procurement teams and negotiating contracts in the managed print space, we know what evaluators look for and what vendors need to say to win.
Deep expertise in managed print and technology RFP responses, proposal strategy, bid monitoring, and contract optimization — built on a career spent in the print industry.
We work with copier dealers and MPS providers who need a competitive edge in the bid process — and with organizations that want to make sure their managed print investment is working as hard as it should be.
Copier dealers and managed print providers are our core client — and the space we know best. Whether you're responding to a competitive bid, looking for new opportunities in your market, or trying to build a more efficient proposal process, we bring the industry knowledge and practical experience to give you a real competitive edge.
Organizations running print procurements or managing existing managed print contracts have a different set of challenges — and we help with both. Whether you need to build an RFP that attracts thoughtful, comparable responses, or you want to know if your current vendor contract is actually delivering the value you're paying for, we bring the vendor-side perspective that makes the difference.
True Measure Advisors was founded on a straightforward premise: real expertise comes from being in the room. Over the course of a career spent in the managed print and technology space, we've negotiated contracts with procurement teams, responded to hundreds of RFPs, managed vendor relationships, and learned firsthand what drives purchasing decisions — and what kills proposals before they're ever read.
That experience — working alongside procurement, not in it — gives us a perspective that's genuinely hard to find. We know the language procurement teams speak, what they're skeptical of, and what builds confidence in a vendor response. And we know MPS and technology contracts well enough to spot exactly where organizations are leaving money on the table.
Years spent working alongside procurement — not in it — gives a perspective that classroom consulting simply can't replicate. We know what moves decisions because we've been in the room when they're made.
"The best proposal advice doesn't come from someone who studied procurement — it comes from someone who has spent years in the room with procurement teams, learning what builds trust and what raises red flags."— The True Measure Advisors Philosophy
We're building something that doesn't exist yet — a catalog of professionally developed, customizable proposal and RFP templates designed specifically for copier dealers and managed print providers. Built from real-world experience. Ready to deploy.
One of the most overlooked reasons a procurement drags on is a poorly structured RFP. When vendors don't have the information they need to respond accurately, the Q&A period explodes, addendums multiply, and your team spends weeks answering questions that a well-built RFP would have answered on page one.
We're building a procurement checklist — developed from the vendor's perspective — that gives procurement teams a clear picture of exactly what information responding companies need in order to submit a complete, accurate, and comparable proposal.
The result? A procurement process that moves faster, generates fewer questions, produces comparable responses, and lets your team stay focused on the work that actually matters — instead of managing an inbox full of vendor clarification requests.
Get notified when the template catalog goes live — and be first in line for early access.
A structured, transparent approach that delivers clarity at every stage of your engagement.
Have an RFP to respond to? Wondering if your managed print contract is delivering real value? Want a second opinion on a procurement? Reach out through the right channel below or fill out the form and we'll be in touch.