Sales Consulting

Real-World Sales Experience
Working Alongside Your Team.

Growing your print or technology business takes more than just hard work — it takes knowing how to find the right opportunities, position your company effectively, and put your best foot forward on every bid. True Measure Advisors draws on 20+ years of hands-on sales experience in the managed print and technology space to help you do exactly that.

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What We Do

Sales Experience You Can Put to Work

Sometimes you just need someone who has been in the field — who has knocked on the same doors, responded to the same RFPs, and navigated the same procurement cycles you're dealing with. True Measure Advisors brings 20+ years of hands-on managed print and technology sales experience to help you pursue better opportunities, refine your approach, and put together stronger proposals.

This isn't about managing your team or overhauling your organization. It's about having an experienced outside perspective from someone who has lived this industry — and can help you see your opportunities and challenges more clearly.

Where We Add the Most Value
Advising on how to approach government, education, and healthcare procurement cycles
Reviewing your current approach to key accounts or markets and identifying gaps
Talking through specific opportunities and helping you decide whether and how to pursue them
Reviewing proposals and pricing presentations before they go to a prospect
Providing a second opinion on bids, pricing strategies, or competitive situations
Helping you understand what procurement teams are looking for — from someone who has been on both sides
What's Included

Fractional Sales Services

Sales Approach Advisory
An outside perspective on how you're approaching your market — from prospecting and discovery through proposal and close. Grounded in how print and technology sales actually work, not generic sales theory.
Government & Public Sector Strategy
Practical advice on pursuing school districts, municipalities, counties, and state agencies — how their procurement cycles work, what they're looking for, and how to position your company to win their business.
Opportunity Reviews
A fresh set of eyes on your active opportunities — talking through which ones are worth pursuing, where you stand competitively, and what it would take to advance or close them.
Bid & Pricing Strategy
Help thinking through pricing strategy, competitive positioning, and how to structure proposals for specific opportunities — drawing on experience with how print and technology deals are won and lost.
Pre-Proposal Strategy
Before you invest time writing a proposal, let's talk through the opportunity — the competitive landscape, your strengths and weaknesses, and the best approach to give yourself a genuine shot at winning.
Proposal & Quote Review
A review of your draft proposals or pricing presentations before they go out — checking that your value proposition is clear, your pricing is positioned well, and nothing important has been left unsaid.
How We Engage

How We Work Together

1
Discovery Call
We start with a conversation about your business, your target markets, and where you're running into friction — whether that's finding the right opportunities, winning competitive bids, or figuring out how to approach a specific account or sector.
2
Engagement Design
We structure the engagement around what's useful — a single conversation about a specific opportunity, ongoing advisory on a monthly basis, or targeted help with a proposal or bid strategy. Whatever makes sense for your situation.
3
Active Consulting
We work alongside you — providing an experienced outside perspective, honest feedback, and practical advice grounded in two decades of real-world print and technology sales experience.
4
Measurable Outcomes
The goal is simple — help you pursue the right opportunities more effectively and put together stronger proposals and pricing strategies that reflect your actual value.

Want an Experienced Second Opinion?

Whether you're working through a specific opportunity or want a fresh outside perspective on your overall approach — let's have a conversation. No commitment required.

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Common Questions

Frequently Asked Questions

What types of companies benefit most from fractional sales consulting?+
Copier dealers and technology companies that want an experienced outside perspective on how they're approaching their market — particularly those pursuing government, education, or healthcare accounts where procurement works differently than a standard commercial sale.
How is this different from hiring a sales consultant on a project basis?+
It can be either — some clients want a single conversation about a specific opportunity or proposal, while others find ongoing advisory useful as they pursue a new market or navigate a competitive bid cycle. We structure it around what's actually helpful for your situation.
Do you work with companies outside of managed print?+
Our deepest expertise is in managed print and copier technology. We also work with adjacent technology companies — IT service providers, document management solution vendors, and technology companies pursuing public sector accounts where our procurement and RFP expertise translates directly.
Can you help us respond to a specific RFP as part of this engagement?+
Yes — proposal and capture support for specific opportunities is often part of a fractional sales engagement. If you have a high-value RFP that needs a strategic approach, we can include that as part of our work together or as a standalone engagement through our RFP Consulting service.
Related Services

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RFP Consulting
Expert proposal writing, bid strategy, and RFP development for print and technology companies.
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Managed Print Consulting
Fleet assessments, contract reviews, and vendor optimization for the print environment.
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AI-Assisted Proposals
Accelerate proposal development with AI tools combined with deep industry expertise.
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